Taste Salud Case Study | Zapio Solutions

Taste Salud

Taste Salud is a hydration brand built on Latin flavours and a genuinely loyal following. Repeat demand was already there — the storefront just wasn’t capturing it, treating subscription as an afterthought on a page designed for one-off sales. We partnered with the team to rebuild their Shopify experience around the repeat.

From strategy to execution, we delivered a storefront where subscribing is the easiest thing to do. The new site introduces a flavour-led bundle builder, transparent subscription terms shown before checkout, and a self-serve portal that lets customers swap flavours without emailing support — turning a one-time favourite into a standing order.

Website

https://tastesalud.com/

Refined Results, Real Growth

↑112%

Subscription

Sign-ups

↓47%

Cart Abandonment

↑2.8x

Customer

Lifetime Value

↑$960K

ROI Driven Revenue

Services Provided

We designed the storefront around flavour and repetition — a bundle builder that lets shoppers mix their own box, and subscription terms presented as a benefit up front rather than fine print at checkout.

Our development team rebuilt the subscription flow natively in Shopify, added a self-serve customer portal for swaps, skips and pauses, and cut checkout to a single screen with wallet payments surfaced first.

We built a creative system around flavour discovery and real routines, then layered a win-back and replenishment cadence that reduced churn and pushed lifetime value well past the one-box customer.

Salud, Hydration Worth Repeating

The Problem

The product was built for repetition but the store was built for a single sale. Subscription sat behind a small radio button with its terms buried below, so shoppers who wanted to commit could not tell what they were agreeing to. Anyone who did subscribe had to email support to change a flavour — and a long, multi-step checkout was quietly losing almost half the carts that reached it.

The Solution

We rebuilt the store around the repeat order. A flavour-led bundle builder lets shoppers assemble their own box, subscription savings and terms are stated plainly before checkout, and a self-serve portal handles swaps, skips and pauses without a support ticket. Checkout was collapsed to one screen with wallet payments first, cutting abandonment nearly in half.

Shopify Excellence for Taste Salud

Taste Salud’s Shopify storefront was rebuilt to make recurring revenue the default path. We restructured the full customer journey across desktop and mobile using a native subscription flow, a flavour-led bundle builder, and a self-serve management portal that keeps customers in control. The result: a store where subscribing is easier than buying once — and staying subscribed is easier still.

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